A great landing page conveys the value that a visitor will receive in exchange for filling out your form. What's in it for them?
Your landing page should be:
In HubSpot, the Landing Pages tool is closely linked with the Forms and Call-to-Action tools. Create a call-to-action to get visitors from your website and emails to your landing page. Use a form that generates leads and asks the right questions at the right time.
Need help? The landing pages user guide is a great place to start.